Richthi recently unveiled his single "Désignés Coupables," a track marked by a bold approach both sonically and socially. After taking constructive feedback on the quality of his previous mixes into account, he decided to collaborate with sound engineer Sammo, an expert in mixing who transformed this track into a richer, more professional piece. The result? A deeper and fuller sound, far superior to his previous productions. This song paves the way for potential remixes of his most popular songs with the public.
In this single, Richthi addresses a recurring societal issue: how politicians, regardless of their orientation, single out certain groups as responsible for society's ills. Immigrants, law enforcement, retirees, youth, the poor, business owners, or striking workers—each of these groups is stigmatized. The artist denounces this logic of collective blame, which forces each individual to feel responsible for a global issue. This caricatural and divisive approach is what he seeks to challenge in "Désignés Coupables."
In terms of musical production, the artist once again employed his proven method. He first created the structure and lyrics of the track, before using artificial intelligence to generate the music and vocals. His goal was to produce an upbeat pop song with a strong acoustic vibe, utilizing guitars and a prominent drumbeat. Though AI was fast, it delivered a coherent and perfectly adapted result, thanks to the balance already established in the lyrics and structure. The artist then refined each part, regenerating and adjusting the sound to create a more professional version, true to his initial vision.
After several days of listening and re-listening, he decided no further changes were necessary, deeming the track ready for release as a single. He then asked Sammo to carry out the final mix, and the feedback from industry professionals and specialists to whom he submitted the track was very positive, confirming the strength of the work.
The single "Désignés Coupables" is now available, and the artist is already preparing the release of his next track "Les Fake News," set for March 7. Following that, "Laik It" and "Garde le rythme" will be released, depending on the feedback from the public and professionals.
This new single "Désignés Coupables" is not only a musical evolution but also a clear message against social and political stigmatization. A song to listen to and share, that calls attention to our society while offering a fresh and impactful sound.
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